SER FAMILIA INC

Address
209 NORTHRIDGE DR
ACWORTH, GA 30101-6374
Contact
Website: http://www.serfamilia.org
Phone: +1 (678) 363-3079
Nonprofit
NTEE: P84 - Ethnic, Immigrant Centers, Services
EIN: 35-2166123

Mission

Our mission is to strengthen, revitalize, and equip Latino couples, parents, youth and families through educational programs that teach life skills, improved communication skills and relationship commitment, empowering participants to thrive and enjoy a healthy family environment.
 20162014201320122011
Basic features of the organization
Year of formation2001
Subsection code03
Form of organization
CorporationTrue
Metropolitan statistical area0520
Human resources, including compensation
Summary compensation info
Total compensation of current key personnel $45,600.00   
Sum of reportable (W2/1099) compensation $45,600.00   
Number of employees 4   
Number of people compensated >$100k 0   
Number of volunteers 163   
Number of highly compensated contractors 0   
Personnel
Capalleja, Maria
Title    Treasurer
Name of key/compensated person    Maria Capalleja
Officer, director, trustee, or key employee    True
Reportable compensation from org    $0.00
Coss, Alejandro
Title Director DirectorDirector
Name of key/compensated person Alejandro Coss Alejandro CossAlejandro Coss
Officer, director, trustee, or key employee   TrueTrue
Reportable compensation from org $0.00 $0.00$0.00
Davis, Bertha
Title Treasurer   
Name of key/compensated person Bertha Davis   
Reportable compensation from org $0.00   
Fantauzzi, Sandra
Title    Chairman Education Committee
Name of key/compensated person    Sandra Fantauzzi
Officer, director, trustee, or key employee    True
Reportable compensation from org    $0.00
Garza, Enrique
Title Secretary TreasurerDirector
Name of key/compensated person Enrique Garza Enrique GarzaEnrique Garza
Officer, director, trustee, or key employee   TrueTrue
Reportable compensation from org $0.00 $0.00$0.00
Gomez, Rosa
Title   Administrative AssistantAdministrative Assistant
Name of key/compensated person   Rosa GomezRosa Gomez
Officer, director, trustee, or key employee   TrueTrue
Reportable compensation from org   $0.00$2,363.00
Gonzalez, Tony
Title Director   
Name of key/compensated person Tony Gonzalez   
Reportable compensation from org $0.00   
Ho, Michelangelo
Title Chairman - Development Committee Chairman - Development Committee 
Name of key/compensated person Michelangelo Ho Michelangelo Ho 
Officer, director, trustee, or key employee   True 
Reportable compensation from org $0.00 $0.00 
Lopez, Nicky
Title   Development DirectorDevelopment Director
Name of key/compensated person   Nicky LopezNicky Lopez
Officer, director, trustee, or key employee   TrueTrue
Reportable compensation from org   $0.00$0.00
Maluf, Mariano
Title Director DirectorDirector
Name of key/compensated person Mariano Maluf Mariano MalufMariano Maluf
Officer, director, trustee, or key employee   TrueTrue
Reportable compensation from org $0.00 $0.00$0.00
Ms, Gisela
Title   SecretarySecretary
Name of key/compensated person   Gisela Cordova MSGisela Cordova MS
Officer, director, trustee, or key employee   TrueTrue
Reportable compensation from org   $0.00$0.00
Nunez, Adriana
Title   Outreach CoordinatorOutreach Coordinator
Name of key/compensated person   Adriana NunezAdriana Nunez
Officer, director, trustee, or key employee   TrueTrue
Reportable compensation from org   $0.00$0.00
Perez, Linda
Title Chairman Marketing Committee Chairman Marketing CommitteeChairman Marketing Committee
Name of key/compensated person Linda Perez Linda PerezLinda Perez
Officer, director, trustee, or key employee   TrueTrue
Reportable compensation from org $0.00 $0.00$0.00
Rodriguez, Jose
Title Chairman of the Board Chairman of the BoardChairman of the Board
Name of key/compensated person Dr Jose O Rodriguez MD Dr Jose O Rodriguez MDDr Jose O Rodriguez MD
Officer, director, trustee, or key employee   TrueTrue
Reportable compensation from org $0.00 $0.00$0.00
Urbina, Belisa
Title Executive Director Executive DirectorExecutive Director
Name of key/compensated person Belisa Urbina Belisa UrbinaBelisa Urbina
Officer, director, trustee, or key employee   TrueTrue
Reportable compensation from org $45,600.00 $35,000.00$39,166.00
Urbinapabon, Michael
Title Governance Committee Chairman Governance Committee ChairmanGovernance Committee Chairman
Name of key/compensated person Michael C UrbinaPabon Michael C UrbinaPabonMichael C UrbinaPabon
Officer, director, trustee, or key employee   TrueTrue
Reportable compensation from org $0.00 $0.00$0.00
Purpose: mission, activities, & accomplishments
Mission or significant activities Our mission is to strengthen, revitalize, and equip Latino couples, parents, youth and families through educational programs that teach life skills, improved communication skills and relationship commitment, empowering participants to thrive and enjoy a healthy family environment.   
Primary exempt purpose   Our mission is to strengthen, revitalize, and equip Latino couples, parents, youth and families through educational programs that teach life skills, improved communication skills and relationship commitment, empowering participants to thrive and enjoy a healthy family environment.Our mission is to strengthen, revitalize, and equip Latino couples, parents, youth and families through educational programs that teach life skills, improved communication skills and relationship commitment, empowering participants to thrive and enjoy a healthy family environment.
Program service expenses, total $127,797.00 $107,727.00$91,471.00
Programs, including revenue & expenses
Couples programs - Includes a one day workshop in Spanish that teaches communication skills and problem solving techniques. Examines the level of commitment of the couple and helps them recognize patterns and traits that they received in their upbringing and how they affect their relationship. Clarifies ideas and misconceptions about their sexuality. Outcomes for this program were 95% reported improved communication skills, 88% reported increased commitment to the relationship, 92% reported improved skills for managing anger and frustration. These outcomes were measured by pre-evaluations, post-evaluations and follow-up interviews. On 2014, we prepared 10 of these workshops with a total of 342 participants. After every workshop support groups were established and led by a couple of trained volunteers. Each of these support groups meets at least eight (8) times. The "Plenitud Matrimonial" workshop is prepared for couples that had already attended the "Taller de Parejas" workshop and had completed the support group. This program teaches specific communication techniques, works one-on-one with participants on problem-solving techniques and helps build intimacy. On 2014, we completed two (2) sessions of "Plenitud Matrimonial" and served 58 participants. Our couples' programs received $4,200 in in-kind use of of facilities and 3,711 donated volunteer hours.
Program expenses $17,646.00   
Program revenue $16,932.00   
Grants and allocations made $5,000.00   
Program description Couples programs - Includes a one day workshop in Spanish that teaches communication skills and problem solving techniques. Examines the level of commitment of the couple and helps them recognize patterns and traits that they received in their upbringing and how they affect their relationship. Clarifies ideas and misconceptions about their sexuality. Outcomes for this program were 95% reported improved communication skills, 88% reported increased commitment to the relationship, 92% reported improved skills for managing anger and frustration. These outcomes were measured by pre-evaluations, post-evaluations and follow-up interviews. On 2014, we prepared 10 of these workshops with a total of 342 participants. After every workshop support groups were established and led by a couple of trained volunteers. Each of these support groups meets at least eight (8) times. The "Plenitud Matrimonial" workshop is prepared for couples that had already attended the "Taller de Parejas" workshop and had completed the support group. This program teaches specific communication techniques, works one-on-one with participants on problem-solving techniques and helps build intimacy. On 2014, we completed two (2) sessions of "Plenitud Matrimonial" and served 58 participants. Our couples' programs received $4,200 in in-kind use of of facilities and 3,711 donated volunteer hours.   
Our teenagers' program (Renovacion Juvenil) is targeted to teens 13 to 18 years of age. The objective of the workshop is to provide them with tools that will prevent in this group drug and alcohol abuse, low self-esteem, participation in gangs, teen pregnancy. The program also helps them adapt to the reality of living in a dual-culture. They receive skills to improve their communication with their parents and develop positive leadership traits. A session is prepared for the teens' parents so that they are prepared to establish a better communication with their teens and they know where to look for help if they need assistance with family relationship issues. All activities are prepared and presented by Latino teens and young adults. Peer mentorship opportunities and counseling referrals are available. On 2014, we prepared 4 workshops with 288 teens in attendance. 603 people participated from the parents' program. We also prepared leadership seminars so that the teens that we interested could gain new skills and leadership abilities. We supported the kids that attended the leadership seminars so that they could start volunteering in our program, their school, church and or community. By making sure that they put to work their newly gain talents, we encourage the formation and development of new positive young leaders for our Latino community. Our measured outcomes were, 78% of teens reported having a better relationship with their parents, 65% were showing new leadership skills by volunteering at their church, school or community, 68% of kids report improved skills for managing anger and frustration and 81% of teens report the ability to better resist peer pressure to use drugs or alcohol. 88% of kids that complete the program are enrolled and attending school. Outcomes were measured by pre and post assessments. Volunteers donated 9,201 in-kind hours to make this program possible. We received $3,900 in in-kind use of facilities.
Program expenses $14,551.00   
Program revenue $12,794.00   
Grants and allocations made $10,000.00   
Program description Our teenagers' program (Renovacion Juvenil) is targeted to teens 13 to 18 years of age. The objective of the workshop is to provide them with tools that will prevent in this group drug and alcohol abuse, low self-esteem, participation in gangs, teen pregnancy. The program also helps them adapt to the reality of living in a dual-culture. They receive skills to improve their communication with their parents and develop positive leadership traits. A session is prepared for the teens' parents so that they are prepared to establish a better communication with their teens and they know where to look for help if they need assistance with family relationship issues. All activities are prepared and presented by Latino teens and young adults. Peer mentorship opportunities and counseling referrals are available. On 2014, we prepared 4 workshops with 288 teens in attendance. 603 people participated from the parents' program. We also prepared leadership seminars so that the teens that we interested could gain new skills and leadership abilities. We supported the kids that attended the leadership seminars so that they could start volunteering in our program, their school, church and or community. By making sure that they put to work their newly gain talents, we encourage the formation and development of new positive young leaders for our Latino community. Our measured outcomes were, 78% of teens reported having a better relationship with their parents, 65% were showing new leadership skills by volunteering at their church, school or community, 68% of kids report improved skills for managing anger and frustration and 81% of teens report the ability to better resist peer pressure to use drugs or alcohol. 88% of kids that complete the program are enrolled and attending school. Outcomes were measured by pre and post assessments. Volunteers donated 9,201 in-kind hours to make this program possible. We received $3,900 in in-kind use of facilities.   
We have several parenting and family strengthening programs. The first one is "Escuela Para Padres". This program consists of a series of classes that provide Latino parents with the necessary skills to make their job as parents easier and give ideas on how to better fulfill their role. The program discusses the role of their native culture and upbringing in how they perceive their kids and their parenting style. Stresses the importance of recognizing kids as people that deserve respect and attention. Program explains ways to help kids to see themselves as valuable, promoting the development of a positive self-image. Establishes the importance of having clearly defined values and the most effective way to implementing discipline and control without verbal or physical violence. The second initiative is the "Strengthening Families" program. This is a nationally and internationally recognized parenting and family strengthening program. This evidence-based family skills training program has been found to significantly reduce problem behaviors, delinquency, and alcohol and drug abuse in children and to improve social competencies and school performance. Child maltreatment also decreases as parents strengthen bonds with their children and learn more effective parenting skills. It is offered to kids ages 10 to 14 and their parents. It consists of parenting skills, children's life skills, and family skills training courses taught together in seven (7) sessions. The third initiative is the "Taller de Padres e Hijos".This program consists of a one day workshop specially designed to open more, new and better channels of communication between parents and their kids, offering them the opportunity to learn better ways to communicate and understand each other. The workshop is aimed at parents and their children from 13 to 18 years of age. A group of volunteer multi-disciplinary professionals present the program. In 2013 they donated 8,406 volunteer in-kind hours to make the programs possible. On 2014, 3 parenting workshops were presented through public schools and churches. We also provided 22 individual parenting seminars. These seminars are separate from the regular parenting classes program. The goal is to expand the information provided during the regular curriculum, include additional topics and further parenting education. Eight (8) sessions of the Strengthening Families were conducted. No sessions of the "Taller de Padres e Hijos" were prepared. 1,312 parents and 282 kids and teens received services through our different parenting and family strengthening efforts. Measured outcomes were 81% of parents were using the "I" message" to communicate with their kids, 87% of parents were showing affection to their kids and giving them unconditional positive strokes, 88% parents could view their kids as an individual person that deserve respect, 79% of parents reported that they were using new techniques to discipline their kids using physical or verbal and to manage anger and frustration when dealing with their kids. We received $4,800 in in-kind use of facilities.
Program expenses $58,700.00   
Program revenue $59,206.00   
Grants and allocations made $57,600.00   
Program description We have several parenting and family strengthening programs. The first one is "Escuela Para Padres". This program consists of a series of classes that provide Latino parents with the necessary skills to make their job as parents easier and give ideas on how to better fulfill their role. The program discusses the role of their native culture and upbringing in how they perceive their kids and their parenting style. Stresses the importance of recognizing kids as people that deserve respect and attention. Program explains ways to help kids to see themselves as valuable, promoting the development of a positive self-image. Establishes the importance of having clearly defined values and the most effective way to implementing discipline and control without verbal or physical violence. The second initiative is the "Strengthening Families" program. This is a nationally and internationally recognized parenting and family strengthening program. This evidence-based family skills training program has been found to significantly reduce problem behaviors, delinquency, and alcohol and drug abuse in children and to improve social competencies and school performance. Child maltreatment also decreases as parents strengthen bonds with their children and learn more effective parenting skills. It is offered to kids ages 10 to 14 and their parents. It consists of parenting skills, children's life skills, and family skills training courses taught together in seven (7) sessions. The third initiative is the "Taller de Padres e Hijos".This program consists of a one day workshop specially designed to open more, new and better channels of communication between parents and their kids, offering them the opportunity to learn better ways to communicate and understand each other. The workshop is aimed at parents and their children from 13 to 18 years of age. A group of volunteer multi-disciplinary professionals present the program. In 2013 they donated 8,406 volunteer in-kind hours to make the programs possible. On 2014, 3 parenting workshops were presented through public schools and churches. We also provided 22 individual parenting seminars. These seminars are separate from the regular parenting classes program. The goal is to expand the information provided during the regular curriculum, include additional topics and further parenting education. Eight (8) sessions of the Strengthening Families were conducted. No sessions of the "Taller de Padres e Hijos" were prepared. 1,312 parents and 282 kids and teens received services through our different parenting and family strengthening efforts. Measured outcomes were 81% of parents were using the "I" message" to communicate with their kids, 87% of parents were showing affection to their kids and giving them unconditional positive strokes, 88% parents could view their kids as an individual person that deserve respect, 79% of parents reported that they were using new techniques to discipline their kids using physical or verbal and to manage anger and frustration when dealing with their kids. We received $4,800 in in-kind use of facilities.   
Financial data
Revenue
Total revenue$944,844.00$374,648.00 $159,655.00$129,999.00
Revenue from contributions (total) $328,518.00 $140,124.00$80,680.00
Revenue from noncash contributions $9,375.00   
Investment income, current yr $0.00 $0.00$0.00
Total revenue from grants, etc., current yr $328,518.00   
Other revenue, current yr $13,923.00   
Net unrelated business taxable revenue $0.00   
Program service revenue (total) $32,207.00 $16,914.00$48,354.00
Sources of contributions
Revenue from federated campaigns $20,000.00   
Contributions revenue from membership dues $0.00   
Revenue from fundraising events $13,923.00   
Contributions from related organizations $0.00   
Revenue from gov't grants $219,601.00   
Revenue from all other contributions $74,994.00   
Other types of revenue
Royalties (total) $0.00   
Miscellaneous revenue (total) $0.00   
Net revenue from gaming (total) $0.00   
Investment income $0.00   
Net rental income $0.00   
Net income from fundraising events $13,923.00   
Net inventory sales (total) $0.00   
Expense categories (totals)
Total functional expenses: sum of all $161,337.00   
Total functional expenses: program service  $127,797.00   
Total functional expenses: management and general $27,878.00   
Total functional expenses: fundraising $5,662.00   
Fees for services
Lobbying fees (total) $0.00   
Legal fees (total) $1,364.00   
Fundraising service fees (total) $0.00   
General management fees (total) $0.00   
Investment management fees (total) $0.00   
Assets and liabilities
Total assets$422,123.00$223,308.00 $10,400.00$8,760.00
Total assets, beginning of year $13,776.00 $10,400.00$8,760.00
Total liabilities $0.00 $8,533.00$12,900.00
Total liabilities, beginning of year $3,779.00 $12,900.00$10,980.00
Pledges & accounts receivable, net $214,908.00   
Loans & receivables from key persons $0.00   
Unrestricted net assets, end of yr $223,308.00   
Temporarily restricted net assets $0.00   
Permanently restricted net assets, end of yr $0.00   
Net assets $223,308.00 $3,554.00-$2,500.00
Net assets, beginning of year $9,997.00   
Bond liabilities $0.00   
Intangible assets $0.00   
Other assets $6,164.00   
Investments: other securities $0.00   
Investments: publicly traded securities $0.00   
Cash: non-interest bearing $2,236.00   
Cash: non-interest bearing, beginning of year $21.00   
Investments -- program-related $0.00   
Escrow or custodial account liability $0.00   
Loans and other payables to key persons $0.00   
Grants payable $0.00   
Inventories for sale or use $0.00   
Other financial variables
Revenue less expenses $213,311.00   
Advertising (total) $11,847.00   
Savings & temp cash investment $0.00   
Accounts receivable, net $0.00   
Prepaid expenses & deferred charges $0.00   
Accounts payable & accrued expenses $0.00   
Deferred revenue $0.00   
Unsecured notes & loans to unrelated parties $0.00   
Secured mortgages and notes payable $0.00   
Total net assets or fund balances $223,308.00   
Depreciation, depletion, amortization $0.00   
Payment to affiliates $0.00   
Governance and accountability
Number of voting members 9   
Number of independent voting members 9   
Financial sheets were audited True   
Relationships among key personnel True   
Accrual accounting True TrueTrue
Tax year start date 2014-01-01 2012-01-012011-01-01
Tax year end date2016-12-012014-12-012013-12-012012-12-012011-12-01
Metadata about the filing
E-return type: 990, 990EZ, or 990PF 990 990EZ990EZ
IRS schema version 2014v5.0 2012v2.02011v1.2
Filing identifier 201522299349303062 201342279349201679201222929349200302
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